Gladstone Women’s Health becomes Safe and Well CQ
Gladstone Women’s Health has officially rebranded as Safe and Well CQ, marking an important milestone in the organisation's evolution and ongoing commitment to supporting the safety, health and wellbeing of communities across Central Queensland.
The new name better reflects who the organisation is today and the breadth of services it provides across the region.
The new branding has been being rolled out over the last couple of months and features a refreshed logo, website, email addresses, signage and communications materials.
The rebrand follows extensive research, consultation and feedback from community members, stakeholders and staff, which highlighted that the previous name and visual identity no longer reflected the organisation's growing services and regional reach.
"Our new name better reflects who we are and what we do,"
said Charmaine Tolhurst, Acting CEO
"Safe and Well CQ captures our commitment to helping people across Central Queensland strengthen their safety, health and wellbeing, while providing a strong and recognisable identity for the future."
While the organisation's name and look are changing, its services and commitment to the community remain the same.
For more than 30 years, the organisation has supported women, young people, families and communities through free services including counselling, domestic and family violence support, sexual assault services, women's health and wellbeing programs, and referrals to other local support services.
Safe and Well CQ will also continue its work to create lasting social change through education, prevention programs and advocacy that help build safer, fairer and more respectful communities.
"The support people know and trust will remain at the heart of everything we do,"
Charmaine said.
"We look forward to continuing to work alongside our communities to create positive change and improve wellbeing across Central Queensland."
